Yote + Bloom
Challenge
Yote + Bloom is a personal and artisan brand owned by artist Paige Gransden. I was tasked with helping Paige create a brand that represented both herself and an artist and her product. Yote + Bloom creates handmade prints, pet bandanas and other pet-related products, engraved coasters and keychains, and hand-painted items. This project took her brand from ground zero and created it into something fun, colorful and groovy.
Solution
When creating a brand for Yote + Bloom, I wanted to keep Paige’s personality apparent. We worked closely on all aspects of her the brand so she had full involvement in the entire creative and strategic process.
Client
Yote + Bloom
Project
Branding, Logo Design, Graphic Design, Social Media (Content Creation)
Date
2025 (Ongoing)
Color Palette
We worked to select a color palette that would be versatile, fun, and fit Paige’s personal brand and preference. She requested a pop of yellow and heavy presence of blues in the color palette.
Logo Design
When designing the logo, Paige wanted to keep the font light-hearted and loose. We decided on a unique licensed font with customizations added to the final logo design. The coyote icon was then added to emphasize the brand image and theme.
Brand Collateral
As the brand continued to develop, branding collateral was required for various events and order packing. We started with a business card and quickly began developing packaging, vendor market materials, and more.
Content Creation
To help Yote + Bloom grow with intention, I developed a brand strategy and content calendar centered around storytelling, consistency, and connection. Our focus was on short-form video, authentic social posts, and content that spotlighted Paige as both the artist and the face behind the brand. By blending product-focused visuals with digital storytelling, we created content that showcased her art in a way that felt personal, engaging, and true to the brand.
One of the very first reels we launched quickly went viral, reaching 1 million views in less than a week. Within the first month, this strategy helped drive 514.7K profile views, 28.8K+ interactions, and 45+ new followers, building meaningful momentum and significantly increasing visibility for the brand.