Blake’s
Company Background
Blake’s Orchard & Cidery and Blake’s Hard Cider Co. are Michigan-based leaders in craft cider and orchard experiences, known for their artisanal products and community-driven brand. Their mission blends quality, creativity, and local roots to deliver memorable experiences both online and in-store.
Projects
Creative Direction & Brand Photography
Led product and lifestyle shoots, ensuring consistent visual storytelling across all channels.
Social Media Strategy & Design
Planned, designed, and executed content for social platforms, growing engagement and strengthening brand voice.
Email & Text Marketing
Developed campaigns to drive product sales, event attendance, and customer engagement.
Digital Marketing Support
Designed seasonal assets, coordinated promotions, and contributed to overarching brand campaigns.
Company
Blake’s Hard Cider Co., Blake’s Orchard
Project
Social Media Management, Photography (Lifestyle, Product, Social), Email and Text Marketing Stratefy, Influencer Marketing and Partnership Management, Graphic Design
Date
2025
Brand & Product Photography
Job
Blake’s needed consistent, high-quality photography across its farm, restaurants, and product lines. Perviously, there was limited visual content to support social media, email campaigns, new product launches, or seasonal events. Additionally, the restaurants required compelling food and menu photography to highlight offerings and engage diners.
Strategy
I managed and executed photography for all new Blake Farms releases, events, and experiences, as well as food and menu photography for the restaurants. For Blake’s Hard Cider Co., I assisted with product shoots for new releases. The strategy focused on creating a cohesive visual identity that could be used across marketing channels while highlighting the unique personality of each location and product.
Process
Planned and styled photoshoots for farm events, restaurant menus, and product releases.
Captured lifestyle, product, and food imagery that aligned with brand guidelines and seasonal campaigns.
Assisted with photography for Blake’s Hard Cider Co. product launches, ensuring consistency with the broader brand aesthetic.
Edited and optimized photos for social media, email marketing, digital campaigns, and on-site visuals.
Collaborated closely with marketing and creative teams to integrate photography seamlessly into campaigns.
Outcome
Through consistent photography and creative direction, Blake’s achieved a stronger, more cohesive visual identity across farm, restaurant, and product channels. Content was more engaging, supported campaigns effectively, and helped elevate both in-person and digital customer experiences.
Social Media Strategy & Management
Problem
Blake’s operated three separate social media accounts (Blake Farms, Blake’s Tasting Room, and Blake’s Backyard), each with unique audiences but limited engagement and inconsistent content strategies. Opportunities existed to boost follower interaction, expand influencer partnerships, and create more dynamic content, including reels and diverse post formats.
Strategy
I developed and executed a comprehensive social media strategy across all three accounts, focusing on boosting engagement, diversifying content formats, and leveraging influencer collaborations to amplify reach. The goal was to unify the brand voice while maintaining each account’s distinct personality and drive meaningful audience interaction.
Process
Conducted competitive research and social trend analysis to identify best practices for content and engagement.
Planned content calendars featuring a mix of posts, reels, and stories tailored to each account’s audience.
Managed influencer outreach, built partnerships, and served as the primary point of contact to ensure alignment with brand campaigns.
Created graphics, photography, and copy that highlighted events, products, and seasonal campaigns.
Tracked performance metrics and adjusted strategy to continuously optimize engagement and follower growth.
Outcome
Through consistent strategy and execution, engagement increased across all three accounts, influencer partnerships expanded, and content became more dynamic and shareable, strengthening Blake’s overall brand presence online. We saw an increase in followers on the Farm acocunt by 15% within three months and an increase in engagement fo over 32% generally across posts.
Social Sample: Blake Farms
I fully managed social media strategy and content creation for Blake Farms, crafting visuals and copy that highlighted the orchard experience, seasonal events, and community engagement. From campaign planning to daily posts, I ensured the brand’s voice was consistent, approachable, and visually compelling.
Influencer Partnerships
I managed all influencer marketing efforts, serving as the primary point of contact for partnerships. I identified and reached out to relevant creators, negotiated collaborations, and coordinated content deliverables to ensure alignment with the brand’s voice and seasonal campaigns. By building strong relationships with influencers and strategically amplifying their content, I helped expand Blake Farms’ reach, engagement, and overall brand presence across social platforms.