Pet Supplies Plus
Company Background
Pet Supplies Plus is a leading pet retailer in the United States. With over 500 locations nationwide, the Pet Supplies Plus website supports local shopping for all locations. Additionally, Wag N’ Wash, a Colorado-based pet retailer, was also supported during my time with Pet Supplies Plus.
Projects
Content Shop Planning, Design and Execution
Partner Brand Page Coordination and Design
Monthly Ad Month Asset Design and Implementation
Additional eComm and Digital Marketing projects
Company
Pet Supplies Plus + Wag N’ Wash
Project
Webpage Design, eCommerce, Digital Marketing, User-Centric Graphic Design, Prototyping and Compositing
Date
Ongoing
Content Shop Strategy + Design Work
Problem
With Search being the number one way for customers (neighbors) to shop, this led me to believe the category navigation and lack of user journeys were to blame. When considering ways to create shopping experiences across the PSP website, I looked to competitors to gain insight to industry trends. I created a multi-layered eCommerce shop strategy for PSP which led to the creation of over 15 shops based on ongoing consumer trends, holidays, and other seasonal sales. Additionally, I began to take on more web-based graphic design work for the brand and continue to do so.
Strategy
Create content shops featuring product navigational elements and easy-shopping experiences for neighbors based on seasonal trends, evergreen shopping needs, and merchandise plans.
Process
Competitive analysis and analysis of current industry trends
Wireframe with Figma/ Adobe XD
Asset design and graphic builds
Composite with Figma/Adobe XD
Present shop plan to Merchandise and eCommerce teams
Build shop on Sitecore CMS platform
Sample: Reptile Shop
The Reptile Shop is an evergreen species shop for neighbors shopping for basic reptile supplies. PSP wanted to link educational content without disrupting the online shopping experience, so these elements were included throughout the webpage. The image below is a composite of the live webpage, which includes room for monthly promotional graphics and additional content needs.
Mobile:
Desktop:
Sample: Shop Assets + Pet Navigation
Each shop, as well as the homepage, needed pet and category navigational assets. I introduced this form of shopping navigation on our shops, which we later integrated into the homepage.
Location: Homepage
Location: Spring Shop
Brand Page Partnership + Design Work
Problem
PSP partner brands are able to purchase a unique brand page throughout the year. The eCommerce team is responsible for the creation and management of these brand pages. The issue was that these brand pages were not of a unique design and did not showcase the pet partner brands in a way that would be beneficial for customers.
Strategy
Create a base wireframe design with room for brand differentiators, product education, and brand showcasing. Create a user-centric design with the perspective of the PSP neighbor shopping experience in-mind.
Process
Partner Brand research
Wireframe development
Basic webpage compositing
Webpage presentation to pet partner brand, 1st round of pet partner reviews, request for brand assets
Edits, 2nd round of pet partner brand reviews
Webpage build and publication, pet partner brand notification
Sample: Earth Rated Brand Page
Each brand page is a partnership between myself and the brand’s dedicated creative team. We work together to create a unique brand page design that suits the brand’s marketing goals with PSP and PSP neighbor digital experience.
Additional Brand Pages:
Desktop:
Mobile:
