Clementine’s Pastries

Challenge

Clementine’s Pastries is a small bakery located in Mount Clemens, MI. Clementine’s is family-owned and looking to differentiate their bakery from other local competitors. They need a fun, bright, and funky brand to help promote their business and make customers feel welcome.

Solution

When creating a logo for Clementine’s Pastries, I wanted to ensure that it represented the fun and warmth that the bakery ensures every customer who steps foot inside. The logo needed to feel organic, fun, and casual.

Client

Clementine’s Pastries

Project

Branding, Logo Design, Graphic Design

Date

2023

Brainstorming and sketching out the basic shapes, feel and composition of the logo.

Working through various first round versions to narrow down ideas to present to the client.

Laying out the mood board inspiration for an overall brand look and feel.

Refining colors and testing across potential logo options.

Final stages of planning out logos and mockups.

*This project was for portfolio purposes only and was not affiliated with the represented brand.